40．获得人们的好感

获得人们的好感。获得人们普遍的赞美的确了不起，得到大众的爱戴则更了不起。这既靠天资，也靠后天的努力——前者是基础，后者建立在前者之上。虽然天资被认为是必需的，但是光靠它是不够的。你应该赢得美名，之后要赢得好感就比较容易。要让人们产生好感，你须有善行——既说善话，又更要做善事。如欲被爱，则须先爱人。亲切周到是大人物精明的法宝。先立功德而后立言，先建功而后立传——赢得立言人的好感将使你英名永传。

40．Gain the goodwill of people

Gain the goodwill of people. It is much to gain universal admiration; more, universal love. Something depends on natural disposition, more on practice: the first founds, the second then builds on that foundation. Brilliant parts are not sufficient, though they are presupposed; win good opinion and it is easy to win goodwill. Kindly acts are required to produce kindly feelings, doing good with both hands, good words and better deeds, loving so as to be loved. Courtesy is the politic witchery of great personages. First lay hand on deeds and then on pens; words follow swords; goodwill to be won among writers is eternal.